In this episode, we discuss a topic that’s debated often within organizations that use a CRM platform. Should your CRM admin sit on a team within in the IT department or within “the business”? This is often up for debate because business teams are the people heavily using the CRM system and making requests that an admin must complete. We’ve said this before, but your business users and your Admin need to be BFF’s! Further, CRM tool are a software that require maintenance like other platforms managed by the IT department.
There are benefits of having your admin sit on either team, and we’ll share our opinions on the nuances throughout this episode.
Let us know your thoughts after you listen! Does your CRM admin sit on an IT team or within the business?
Definition of IT vs. Business: https://www.linkedin.com/pulse/relationship-between-business-processes-dafir-jacob/
Who should be responsible for the CRM system: https://www.linkedin.com/pulse/where-does-crm-belong-your-organization-rich-eaton/
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